Long ago, when I worked in treatment settings, patients stayed for weeks. Sometimes months. They had the luxury of creating extensive, meaningful projects. A favorite — Soundtrack of My Life. Sometimes they improvised with musical instruments and voices. Sometimes they picked out songs and played them with (or without) commentary, while the other patients bore witness.

Everyone’s life has a soundtrack, one not frozen in time. Rather, it morphs as you morph, changes as you change. Don’t we all?

Now, mostly, my clients are standing on some sort of threshold. Common themes: Where am I now, what do I offer, what’s going to happen in the future, and why on earth am I doing this?

Fortunately, your website can be just as fluid and dynamic as you are, reflecting your multi-sensorial soundtrack. Especially if it’s easy to update on the fly, or to have your designer go in for an hour or two. Squarespace is a perfect platform for making adjustments. With change, your reach will expand. Even adding a new blog post is good for search engine optimization (SEO).

I just finished a delightful collaboration with musicians who’ve composed a great deal of music for CNN. It’s a tall order to create soundscapes that powerfully, tastefully underscore national and world events.

As the Averys say on their site, It’s safe to say his music has changed the landscape and impact of television news, and is even inspiration for this sketch on The Daily Show.

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