Fluid Engine

J.M.W. Turner, Snow Storm

More than anything else, this.

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Squarespace has made a change in the 7.1 editor. It’s major. Fluid Engine is a grid-based system that enables a lot more customization, and potentially a lot more… havoc!

I had planned to spend a week in mid-August learning, but adding a new page to a client site today — there it was! Proceed! Now! It did feel —  freer? A bit like Canva. Dragging, resizing, layering, background block colors — a breeze. Expansive, more granular possibilities. Much less margin for error.

Squarespace is still renowned for its elegant look, and I hope the creative explosions coming out of Fluid Engine retain the sleek artistry that made the platform a standout from the beginning.

If you already have a 7.1 site or are just getting started, it’s an exciting time to get on board. Once you launch, I can stay close for updates. If you take over, the learning curve is simply different.

Doing fine customizations for mobile view is one of the best things about Fluid Engine. Most people will be encountering your site (at least at first) via smartphone. The more elegant your mobile site looks, the more likely you’ll intrigue and enchant your visitors.