The days are getting longer, the light is growing stronger.
I see more people out — masked elders skipping by with bright eyes. Cars getting washed. Gardens getting tilled. Glimmering hope. Maybe we’re getting closer to the end of this unspeakable time. Looking outward… not just downward at the next fragile step.
Your art or service might have an original online presence, or not. Perhaps you’ve relied on social media to do your heavy lifting, especially during the past year.
Looking outward: If you’re a creative, do you want to keep the majority of your revenue? Do you want your site to present not just buzz about your newest, but a well-organized, striking rendering of everything you’ve created — together? A unified gift to your friends, fans, and the curious? A compelling reflection of who you are and what you offer?
You’ll need a website for that. Yes, social media is still powerful. But it’s not yours — and in the seismic changes that have occurred since 2020, who knows what’ll happen? Meanwhile, here’s how 2021 trends for Facebook are going. After you read a bit, take a few deep breaths. I’ll wait. Quite a few discerning people are saying no, or less.
The best scenario: Your website shows up first when someone searches your name. It immediately feels like a warm welcome into your “home,” so your visitor bookmarks it and goes exploring. They return often because it’s compelling and dynamic, not a separate, bare-bones silo that looks nothing like your unique artistry. Rather, it ties everything together. Elegantly.
It brings you face-to-face with people who are searching for you.
“Only Connect!”
