No, I’m not talking about the book.
I’ve never been more convinced of the value of leaning into what makes you singular. Into what you’re uniquely wired to express. Into what no one else can duplicate. Creatively. Relationally. Vocationally.
I’ve been on acclaimed copywriter Peter Bowerman’s email list for decades. Always, I open it. Always, I learn. I’ve worked with him a bit, too. He blows it away in the human-touch department. He leaves me feeling brighter and stronger.
Even though our visual and communication styles may differ (his website!), he’s taught me so much (by example) about leaning into what makes you distinctive.
Yes, I’ve considered not basing this site on my joy-place aesthetic—though yes, pastels and brights can be yours, if you wish.
Yes, I’ve thought about making this whole thing more corporate-y—more marketing speak-y.
I’ve also considered the corollary, music-wise.
No, none of that will work.
What will happen, though, is once we’ve decided to proceed, you’ll have my full attention. I’ll listen to your music. I’ll take in your videos. I’ll edit photos and become happily familiar with your face. Without fail, I’ll have a dream or two about your work.
You’ll have questions. So will I. You’ll dive into who you’ve been, are, and are becoming. You’ll make adjustments. If you want, you’ll learn Squarespace basics so you can update—or pass the task along to me. We’ll probably have laughs and cups of hot beverages along the way. That might be my favorite part.
When we’re finished, your site will be striking. Classy. Extremely easy to navigate. Worthy of you.
