You’re a classical musician. Your professional life is probably some combination of orchestral dates, chamber music jobs, solos + recordings, and yes — even working in the non-classical world. You probably teach, too. That’s the beauty of it. It’s never boring. The things you see, hear, and experience bring you transcendent memories (and stories) for a lifetime. There’s nothing quite like it.
Chances are, you have a web presence for yourself or your group. Which has a calendar. The big question: What calendar is it?
I hope it’s Bandsintown — (using the intuitive Bandsintown Manager for artists). What? Isn’t that for . . . bands? Popular music? Well, yes, but not only “popular” music. Merriam-Webster:
If you specialize in renaissance or medieval music, this probably isn’t too strange to you.
Here are three reasons why I passionately recommend Bandsintown for classical musicians:
Exposure
Currently, about 550,000 artists use Bandsintown, and a fair number are high-level classical “acts.” Chanticleer. The Atlanta Symphony Orchestra. Yo-Yo Ma. Around sixty-five million registered fans use it to find performances (streaming, too!), buy tickets, and keep up with their favorite artists. It’s easy to search for classical artists. Why not make it easy to find you?
Integration
Squarespace integrates beautifully with Bandsintown. All you have to do is update your BIT calendar, and the schedule automatically populates on your website. You don’t have to go into the website dashboard. And the way the calendar looks in Squarespace doesn’t scream PLUGIN. The integration pulls right from your site’s color palette. Sleek. Lovely.
Communication
Is a contractor looking at your calendar to decide if they’re going to contact you? Even if your Bandsintown calendar says “private event,” you’ve helped them not waste time or energy reaching out if you’re unavailable. Someone thinking of hiring you can get a read on the types of performances you do. BIT also has a full suite of artist tools. Want to send out a message to your followers? It’s easy and quick. You can also gain valuable information about your base using Insights.
Bandsintown is a game changer for musicians in all genres, including classical. It works in perfect harmony with Squarespace.
